Case Study
Pioneering Success - Transforming Kina, a Fast Fashion Women's Wear Brand.
Challenges Faced
Despite meticulous efforts, Kina faced an initial hurdle of three months without any sales or orders, even with a dedicated social media presence. A budget of INR 30k yielded no tangible results.
Strategic Pivot
Undeterred, Evolv Media revisited the strategy. Recognizing the need for a shift, we advised the client to reduce prices, update packaging, and significantly increase the ad budget. Remarkably, the client maintained trust in our expertise, demonstrating resilience amid challenges.
Outcome of Revised Strategy
- First Order Triumph: With an augmented budget, Kina secured its first order, designating the product as a hero item on the website and social media pages.
- Sales Surge: The hero product witnessed unprecedented success, with 200-300 pieces sold. This initial triumph set the stage for sustained growth.
Key Success Factors
- Client Trust: The client's unwavering trust allowed for strategic experimentation and ultimately led to success.
- Adaptability: Evolv Media's ability to recognize challenges and promptly adapt the strategy was pivotal.
- Hero Product Strategy: Focusing on a single standout product created a substantial impact, turning it into a flagship item.
Post-Turnaround Results
- Sustained Traffic: Once the initial order spurred traffic, Kina experienced a consistent influx of visitors.
- Social Media Excellence: Kina now boasts a robust social media presence, outperforming competitors.
- Steady Sales: Currently averaging 100-150 orders per month, Kina has become a noteworthy player in the fast fashion domain.
In conclusion, Kina's journey from an initial setback to a thriving brand exemplifies Evolv Media's ability to navigate challenges, adapt strategies, and ultimately pave the way for remarkable success. This case underscores the transformative impact of strategic thinking and resilience in the realm of digital marketing.
